"Revealed: How the Meat Industry Uses Environmental Groups to Make Beef Seem Climate-Friendly"

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“They put this huge spotlight, with the help of [non-governmental organizations], on these marginally effective practices,” she said. “This is what I call the ‘positive-side-of-the-ledger’ approach, which Big Ag does a lot: Just focus your big spotlight on the positive stuff and completely ignore the overall system and the overall indicators.”
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https://www.desmog.com/2025/08/06/revealed-how-the-meat-industry-uses-environmental-groups-to-make-beef-seem-climate-friendly/

By @desmog.com

#meat #Bigmeat #beef #industry #capitalism #climate #protein #WWF #NatureConservancy #astroturfing #lobbying #climateRegulations #influencePeddling #FAO #regenerativeGrazing #grifters #sustainability #soil #carbonSequestration #climateDenial #climateChange #climateChangeDenial