ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360: EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser. https://ppc.land/french-agency-achieves-7-cost-efficiency-boost-with-attention-based-bidding-in-dv360/ #agencefrançaise #efficacitédescoûts #biddingintelligent #DV360 #publiciténumérique