US Top News and Analysis | Amazon accelerates delivery race with 30-minute dropoffs in dozens of U.S. cities
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Amazon is rolling out “ultra‑fast” deliveries—30‑minute or less—in dozens of U.S. cities, expanding the Amazon Now service it began piloting in December. The company will add new markets such as Austin, Denver, Minneapolis, Phoenix, Seattle, Philadelphia, Dallas and Atlanta, aiming to reach “tens of millions” of customers by year‑end. Deliveries are powered by a network of small “dark‑store” micro‑fulfillment centers located near shoppers and on‑demand Flex drivers, with options for cars, e‑cargo bikes and eventually other transport modes. Prime members will pay $3.99 per order (plus $1.99 for orders under $15), while non‑members face a $13.99 fee (plus $3.99 for small orders). The move follows Amazon’s push from two‑day to same‑day shipping, intensifying competition with gig‑economy services and brick‑and‑mortar retailers.



