A refreshing zero beer on a hot North Melbourne day which has the added bonus of a swoop warning. #zerobeer #summer

Non-alcoholic beer is mainstream - the podcaster talks to the owner of Athletic Brewery who follows the early days of scorn for those who drink zero alcohol brew to their current success...

https://www.wsj.com/podcasts/the-journal/who-wants-non-alcoholic-beer-everyone-apparently/26cb754d-5d7c-431e-be69-89ad5ed3b445

#Beer #ZeroAlcohol #Marketing #LightBeer #ZeroBeer

Who Wants Non-Alcoholic Beer? Everyone, Apparently. - The Journal. - WSJ Podcasts

In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry. Further Listening: -Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way Further Reading: -The Hottest Beer in America Doesn’t Have Alcohol -Bud Light Missed Out on the Super Bowl Party

The Wall Street Journal
Turns out passionfruit is good in everything, including beer. #bricklane #zerobeer #queenvicmarkets
Another great near-zero beer find (if you like hoppy beers anyway)…Brooklyn Brewery Special Effects Hoppy Amber #beer #NABeer #ZeroBeer
Budweiser Zero tastes pretty much the same as a Bud Light to me...take the good and the bad of that statement. It's not missing any flavor, what little Bud/Bud Light has. It's just missing the alcohol. 80 calories of alcohol to be exact. Same generic beer flavor with just 50 calories and literally no alcohol. I'll take it! #beer #ZeroBeer #NABeer
The explosion of options in the non-alcoholic/zero beer market is so awesome, even for a beer lover like me that still drinks full test. This wasn’t even half the available options at my local store. With so many of these tasting as good as regular beer at this point it is my default option. New brands, flavors, etc are times I’ll reach for a regular beer first but then often switch to the zero beers, absolutely not O’Doul’s though, after. #food #beer #NABeer #ZeroBeer

Confused how a beer called Bavaria comes from Holland. I like it anyway.

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#zerobeer #alchoholfree