21 new Zellers pop-up shops to open inside Hudson’s Bay stores in 5 provinces

HBC says the 21 new pop-ups will be much smaller than the last batch of retail location and will serve as test spots for potential permanent Zellers locations.

Global News
Zellers is back. Can the nostalgic brand survive today’s retail landscape?

Zellers, the discount retail brand, is back in pop-up form in Canada. But will nostalgia be enough to bring shoppers back to the mall?

Global News