When writing “how to” instructions about dangerous topics or emergencies, DO NOT start with a three-paragraph pre-amble.

No one will read your article in advance. Your greedy SEO padding will ensure that people will find your article when they are panic-googling, but then as they scroll madly and hyperventilate, your wall of lukewarm prose will cost someone their goddamn life.

Stop writing for bots and search engines. Start writing for people.



#SEO #SearchIsDead #WriteForHumans