Cookies were a workaround. Wallet addresses are the real identifier.

Web3 analytics tracks NFT purchase patterns, asset transfer history, and wallet behaviour across the full on-chain journey — no sessions, no fingerprinting, no guesswork. For agencies still reporting click-through rates, the gap is widening.

https://analytickit.com/product/?utm_source=mastodon&utm_medium=social&utm_campaign=web3-analytics&utm_content=sp-581

#Web3Analytics #OnChainMarketing #WalletData #PrivacyFirst

Micro-influencers (10K–100K followers) deliver an 8.3x ROI in crypto — macro accounts cost more and convert less.

AI personalisation cut Web3 user churn 67% in 90 days. On-chain + off-chain combined analytics returns ~$7 per $1 spent. In 2026, precision beats reach.

https://analytickit.com/product/?utm_source=mastodon&utm_medium=social&utm_campaign=crypto-marketing&utm_content=sp-471

#CryptoMarketing #Web3Analytics #OnChainAttribution #MicroInfluencers

Crypto ad spend hits $56B in 2026 — but most agencies can't prove what worked.

Seven pillars of blockchain marketing: community, KOLs, SEO, compliant ads, incentives, PR, on-chain attribution. Six produce signals. Only the last proves ROI.

https://analytickit.com/product/?utm_source=mastodon&utm_medium=social&utm_campaign=blockchain-marketing&utm_content=sp-436

#BlockchainMarketing #Web3Analytics #OnChainAttribution #CryptoAgency