I have a pet peeve. App Developers whose display name doesn't match their App name.

I'm looking at you #VirginPlus and #CIBC. They rely on you to recognize their app icons rather than relying on their display name. Some of us process text better than pictures. So I have a launcher that gets rid of all app icons and shows a scrollable list of app names. It also reduces the appeal factor of looking at my phone if bored. Luckily my launcher lets me rename my apps to their proper name. (1/2)