Amazon argues that none of this matters, because it allows users to refine their searches to get the best bargains, but Amazon's search won't let you factor in #UnitPricing - that is, the price per unit. So if you order your search by price, the seller who's offering a single pencil for $10 will show up above a seller who's offering *ten* pencils for $10.01.

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What good is #Unitpricing if the units are not the same across brands? #gillete $12.29 per unit (1 razor) and #harrys razors $999.99 per unit (100 razors). This is not the fault of the store but the vendors themselves.