Freddie LeemanThe new BIMI lps= tag, also known as the local-part selector, has been added to the BIMI specification. It allows domain owners to define different brand indicators based on the sender address (for example noreply@, support@, marketing@), without relying solely on the selector header.
With lps=, brands can assign unique BIMI logos to different sender types, exclude certain local-parts from showing any logo at all, and gain far more control over how their brand appears in recipients’ inboxes.
https://www.uriports.com/blog/bimi-lps-tag/
#BIMI #EmailAuthentication #DMARC #BrandProtection #URIports #EmailSecurity
Understanding the new lps= tag in BIMI
The BIMI specification continues to evolve, and one of the most notable changes in draft version 11 is the introduction of the new lps= tag, also known as the local-part selector. What is the lps= tag? In prior versions of BIMI, published brand indicators and their DNS assertion records relied
