Over 80% of exhibitors say booth strategy determines trade show success, yet most skip critical planning steps.
Five focused steps separate effective booths from budget waste: define clear objectives, build detailed audience profiles, create functional layouts with smart traffic flow, choose sustainable materials, test everything before doors open.
U.S. trade show market hit $15.8B in 2024. Strategic planning matters more than budget size.
#TradeShowBooth #ExhibitDesign…
https://adamexpostand.com/blog/how-to-design-trade-show-booth-impact/






