Most people assume their Spotify subscription supports the artists they love.

The actual mechanics are worth understanding. Under a pro-rata model - which almost every major platform uses - all subscription revenue is pooled globally and redistributed by total stream counts.

If you spend a month listening exclusively to a local independent artist, your subscription fee is still mostly subsidising whoever has the most global streams.

User-centric models work differently. Your fee goes to the artists you actually listened to, in proportion to your listening. Research suggests this can increase payments to independent and local artists by 25 - 50%.

The Pack is built on a user-centric model from the ground up. The money follows your actual choices. Better yet, we're an artist cooperative, owned by our members… musicians. We're crowdfunding now.

https://crowdfunding.startsomegood.com/thepackmusiccoop #StreamingEconomics #UserCentricPayments #MusicIndustryReform #FairRoyalties

Most people assume their Spotify subscription supports the artists they love.

The actual mechanics are worth understanding. Under a pro-rata model - which almost every major platform uses - all subscription revenue is pooled globally and redistributed by total stream counts.

If you spend a month listening exclusively to a local independent artist, your subscription fee is still mostly subsidising whoever has the most global streams.

User-centric models work differently. Your fee goes to the artists you actually listened to, in proportion to your listening. Research suggests this can increase payments to independent and local artists by 25 - 50%.

The Pack is built on a user-centric model from the ground up. The money follows your actual choices. Better yet, we're an artist cooperative, owned by our members… musicians. We're crowdfunding now.

https://crowdfunding.startsomegood.com/thepackmusiccoop #StreamingEconomics #UserCentricPayments #MusicIndustryReform #FairRoyalties