Not bad for an otherwise meaningless match.

Messi Miami debut delivers in the ratings on Univision 📺 ⚽ 🏟️

The Miami debut of Lionel Messi, averaged a 0.8 rating and 1.75 million viewers on Univision — the largest single-network MLS audience since Freddy Adu’s 2004 debut on ABC (1.97M).

#MastodonFC #Messi #TVRatings #TV #Paulsen_SMW #Sports #SportsMediaWatch #SpanishLanguageTV

https://www.sportsmediawatch.com/2023/07/messi-debut-ratings-inter-miami-mls-viewership-univision-apple/

Messi’s debut draws top single-network MLS audience since 2004

Lionel Messi's Miami debut scored in the ratings like few MLS matches ever have, scoring the league's top single-network audience since 2004.

Sports Media Watch