#Smallbrands should not focus #solely on #onechannel like #TikTok for audience growth: Instead, they should prioritize generating traction and resonance with their audience, leveraging their unique strengths and opportunities. By building a strong brand voice and presence across multiple channels, small brands can become less reliant on any single platform and more resilient to changes in the digital landscape. https://www.searchenginejournal.com/ask-an-seo-should-small-brands-go-all-in-on-tiktok-for-audience-growth/551676/?eicker.marketing #performance #marketing #analytics