ABC Feeds4d ago

'Nothing's out here' Vodafone ad angers rural Australians
By Sarah Buchecker and Lachlan Ford

A new Vodafone campaign has regional Australians seething after the telecommunications giant claimed to focus its network infrastructure on where "98 whatever per cent of you actually live".

https://www.abc.net.au/news/2026-04-01/vodafone-campaign-regional-rural-communications-phone-coverage/106509812

#TelecommunicationsServicesIndustry #MobilePhones #Internet #RegionalCommunities #AdvertisingandMarketingIndustry #Advertising #SarahBuchecker #LachlanFord

Remote Australians angered by Vodafone ad claiming 'nothing's out here'

A new Vodafone campaign has regional Australians seething after the telecommunications giant claimed to focus its network infrastructure on where "98 whatever per cent of you actually live".