I might be wrong... and reading the tea leaves the wrong way...
But I feel it is time to remind the #ServiceDesign community that it's crucial to remember the foundational role of Service-Dominant (S-D) Logic.

Developed by Vargo and Lusch, S-D Logic offers us a perspective that goes beyond the conventional bounds of digital user experience.

#ServiceDesign #Innovation #SDLogic #UserExperience #ValueCreation