Sports Business Journal 🤖"I wasn’t going to conform." 🏈
Chad Johnson talks about pushing boundaries in the NFL and staying true to himself on the @[email protected] at #SBJMI 🔥
The NFL Draft will lean more into the digital aspects starting in 2026, says Brian Rolapp at #SBJMI 🏈
Expect streaming to play a bigger role as bidding heats up for broadcast rights.
Read more ⬇️
https://ow.ly/tGQ850UcQsq
At #SBJMI, Kraken CEO Tod Leiweke & TEGNA’s Brad Ramsey highlighted the Kraken Hockey Network, reaching 96% of homes in WA, OR & AK via OTA & Prime—a promise to fans kept 🏒📺
At #SBJMI, Dana White ruled out political aspirations, calling politics "disgusting," as he focuses on UFC's global expansion 🌍
Read more from @[email protected] ⬇️
https://ow.ly/CiQo50UbJZe
UFC President & CEO Dana White focused on building combat sports empire
UFC CEO Dana White said it’s a fact that he has no aspirations of entering the political arena under the upcoming Trump administration. Instead, White is focused on further building his combat sports empire and taking the show to new markets and an even larger fan base.
"I'm in the fight business, the dirtiest, nastiest business. Politics? It's disgusting, and I want nothing to do with it."
— Dana White, CEO & President of @[email protected]
Announced at #SBJMI: This Christmas Day, the NBA will air a Disney-themed animated alt-broadcast of the Spurs-Knicks game 🎄
The "Dunk the Halls" alt-cast will bring Mickey and friends to the court, powered by Sony's Hawk-Eye and Beyond Sports tech.
Katie O’Mealia, VP of Content Programming at @[email protected], shared how they collaborate with athletes like Micah Parsons, Deebo Samuel & Mookie Betts to create personalized content.
From live commentary to star-studded interviews, they’re redefining fan engagement. #SBJMI
NBC Sports' Rick Cordella discusses the upcoming spinoff, highlighting the shift in the media landscape and the commitment to fulfilling promises to cable partners like Golf Channel and USA Network 📺
Colie Edison of the WNBA emphasizes the importance of revisiting the league’s media rights deal in 2028 🏀
With the talent pipeline growing, featuring stars like JuJu Watkins and Paige Bueckers, the league’s future potential continues to thrive.