Media companies who posted excerpts to FB, along with links to their sites on the real internet were rewarded with *floods* of traffic, as their posts were jammed into the eyeballs of millions of users who never asked to see them. Media companies and advertisers went all-in, integrating FB surveillance beacons in their presence on the real internet, hiring social media specialists who'd do #PlatformKremlinology in order to advise them on the best way to please #TheAlgorithm.

6/

It felt like my two choices were to pick one or a few platforms and devote my efforts to #PlatformKremlinology, trying to figure out what words, subjects or formats would cause #TheAlgorithm to block the people who'd subscribed to my feed from seeing it; or to start a standalone website, which no one would ever see, but which I would control.

5/

Think of the #SEO market, or the whole energetic world of online creators who spend endless hours engaged in useless #PlatformKremlinology, hoping to locate the algorithmic tripwires, which, if crossed, doom the creative works they pour their money, time and energy into:

https://pluralistic.net/2022/04/11/coercion-v-cooperation/#the-machine-is-listening

20/