Harald KlinkeJul 30, 2025
An essay dismantling the “cloud” metaphor — revealing its physical, ecological, and social realities. This is a call for a place-conscious web grounded in environmental and cultural responsibility. #DigitalEcology #TechAndClimate #PlaceAwareDesign #SustainableWeb #DigitalCraft

The Cloud Is Not Above Us - Br...
The Cloud Is Not Above Us - Branch

A “place-conscious poetic” web doesn’t mean rejecting scale or technological progress – it means alignment.

Branch
Harald KlinkeJul 30, 2025

The Cloud Is Not Above Us
A powerful essay dismantling the “cloud” metaphor — revealing its physical, ecological, and social realities.

From data centers draining rivers to design practices rooted in place and care, this is a call for a place-conscious web grounded in environmental and cultural responsibility.

https://branch.climateaction.tech/issues/issue-9/the-cloud-is-not-above-us
#DigitalEcology #TechAndClimate #PlaceAwareDesign #SustainableWeb #DigitalCraft

The Cloud Is Not Above Us - Branch

A “place-conscious poetic” web doesn’t mean rejecting scale or technological progress – it means alignment.

Branch