One funny thing I've noticed about all the new micro-blogging sites is how they all want to rename basic functions according to their branding.

Like, if you had a new site called Picklr, a post would be called a "gerkin", and repost would be called a "cornichon", a like would be called a "relish" and so forth.

And they all encourage branded hashtags, like you have to say #PicklrMovies or #PicklrJazz or #HerpetologistsOfPicklr...