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Skills & Competencies for today’s PR Professionals – the GBOK Project - Wag The Dog Newsletter Podcast
What kind of skills do we, public relations professionals need today ? What kind of credentials and competencies can we put forward ? What is the standard for a good communications professional ? The Global Body of Knowledge Project, run by the Global Alliance of Public Relations and Communications Management is trying to define and create a global standard for [...]
Lydia Mybrary
