FYI: NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataPrivacy #CleanRoom #DigitalMarketing #FirstPartyData

NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataCleanRoom #DigitalMarketing #FirstPartyData #Cookies