🎵 125 years of music. Not just surviving—adapting, connecting, evolving.

Sean and I welcomed back John Mlynczak, President and CEO of NAMM, to talk about what The #NAMMShow2026 really represents.

Not a trade show. A convergence.

The #music industry has weathered every disruption imaginable—genres rise and fade, technologies transform, companies come and go. But music stays. And the people who make it, teach it, and share it keep showing up.

The conversation kept coming back to one thing: the shift from product specs to human connection. #Artists and #creators aren't just endorsing brands anymore—they're becoming the story. Trust, authenticity, collaboration. That's the differentiation now.

And education? Over 200 sessions. Half-day and full-day summits. Paths designed for retailers, educators, engineers, marketers, performers. Intentional, not accidental.

We also touched on #AI in music creation, global trade pressures, and how NAMM views these not as threats but as familiar forces the industry has navigated before.

If you're in the music world—or curious about how creative industries adapt—this one's worth a listen.

I am VERY excited for this on-location coverage and cannot wait to share with all of you what happens there. It's going to be LEGENDARY!

https://youtu.be/3VK0ScSXVU8

#NAMMShow2026 #MusicIndustry #NAMM2026 #rock #guitars #creativity Studio C60

Music technology keeps changing, but the reasons we create music do not.

This episode explores how creativity, education, and artist identity continue to guide the music industry as technology accelerates. From NAMM’s 125-year legacy to the role of artists in shaping innovation, the conversation looks at what truly drives connection in music.

https://youtu.be/3VK0ScSXVU8?si=n1iMkEb2ZpATyek0

#Music #Creativity #Artists #MusicIndustry #NAMM #NAMMShow2026 #TheNAMMShow #MusicEvolves #tech #rock

#Music, #technology, and the eternal question: where does the tool end and the human begin?

Sean Martin, CISSP and I kicked off our coverage of The NAMM Show 2026 with a conversation with John Mlynczak, President and CEO of #NAMM, and it set exactly the right tone for what's ahead.

We dug into something I think about constantly—the tension between innovation that serves #creativity and #innovation that just... replaces it.

Here's what I took away:

#AI can speed up your workflow. It can open doors for people who never had access before. But it cannot feel. It cannot mean something. And audiences know the difference, even when they can't articulate it.

The music industry is figuring this out in real time. Products don't win on specs anymore—they win through the #artists who use them, the #stories they carry, the communities that form around them. Sound familiar? It should. It's the same thing happening across every industry trying to navigate this moment.

And then there's #education. The old model—one path fits all—is dead. NAMM is evolving into something more like a learning ecosystem, where formal sessions, hallway conversations, and hands-on discovery all matter equally.

This is just the beginning of our NAMM Show 2026 coverage, and I cannot wait to be there in person. There's something about being surrounded by people who understand that music is ultimately about people—not platforms, not #algorithms, not the latest plugin—that recharges everything.

Technology should amplify humanity, not dilute it. That's the conversation worth having.

https://www.linkedin.com/pulse/music-technology-vs-human-creativity-future-artists-martin-cissp-br3ae

#MusicTechnology #NAMMShow2026 #Creativity #AI #MusicEvolves Studio C60 / ITSPmagazine #ITSPmagazine #art #rock