Jodi KrangleApr 29
Audio Branding and Sound Design: A Conversation with David Gielan
“To your point, like it can make or brea
https://voiceoversandvocals.com/blog/audio-branding/audio-branding-and-sound-design-a-conversation-with-david-gielan/
#Advertising #AudioBranding #Marketing #AdvertisingInsights #AudioBranding #BrandingStrategies #CreativeStrategies #DavidGielan #EmotionalEngagement #FilmAudioClarity #mumblegate #MusicInMarketing #NeuroscienceOfListening #PsychologyOfSound #SoundDesign #storytelling
Pavle MarinkovicFeb 28, 2024

Think music's just background noise? Think again.

🎮SEGA's sonic strategy in the '90s was a full-blown rebellion against Nintendo's dominance.

👾And because of it, SEGA became the cool kid on the block.

🦔Dive into the strategy that made teens ditch Mario for Sonic and how your brand can tap into the power of sound.
https://soundawareness.substack.com/p/have-you-considered-using-music-to
.
.

#AudioBranding #SEGA #MusicInMarketing #videogames #videogameindustry #sound #music #audio #business #marketing

Have You Considered Using Music to Get Your Audience Hooked?

Here’s a lesson on how SEGA beat Nintendo with a sound strategy

Sound Awareness