Airtel-Vodafone-Jio hike prices: Response to a deep rot?

This increase in the tariffs can be seen as a last-ditch effort from the telecom industry to become profitable again and not become a duopoly. Both Vodafone Idea and Bharti Airtel, reeling under debt, posted record losses in the September quarter. So, while the loss-making Vodafone and Airtel face a January-end deadline to pay up thousands of crores in additional statutory dues, Jio said that it took the step "to help sustain" the telecom industry.