«The Hudson River is flowing through the heart of Times Square this month.
Press play to hear from Marina Zurkow & James Schmitz [@hx2A] the artists behind ‘The River is a Circle (Times Square Edition)’ - September’s #MidnightMoment, a visual “combination of live data and a matrix of researched information about the Hudson River ecology,” says Zurkow.»

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Times Square Arts on Instagram: "The Hudson River is flowing through the heart of Times Square this month. Press play to hear from Marina Zurkow [@squirrelzurkow] & James Schmitz [@jim_hx2a], the artists behind ‘The River is a Circle (Times Square Edition)’ - September’s #MidnightMoment, a visual “combination of live data and a matrix of researched information about the Hudson River ecology,” says Zurkow. ‘The River is a Circle (Times Square Edition)’ is presented by Times Square Arts [@tsqarts], the Whitney Museum of American Art [@whitneymuseum], and The Armory Show [@thearmoryshow], and is ON VIEW nightly from 11:57pm to midnight, September 1–30 across 95+ billboards in Times Square. September’s Midnight Moment is a special edit of the large-scale animation ‘The River is a Circle’ (2025), made in collaboration with Blake Goble, and ON VIEW at the Whitney through January 11, 2026 as the Hyundai Terrace Commission along with Zurkow’s solo exhibition ‘Parting Worlds’ curated by Christiane Paul [@paulc236]. Visit the tsq.org/Midnight to learn more! 📹 Videography by Tatyana Tenenbaum [@tatyanatenenbaum] #MidnightMoment #MartinaZurkow #JamesSchmitz #TheRiverIsACircle #TSQArts #TimesSquareArts #TheWhitney #TheArmory #Artnet #PublicArt #NYC"

Experience the Hudson River's story in Times Square, a 95+ billboard installation that showcases the river's ecology through live data and researched information. Artists Marina Zurkow and James Schmitz bring their vision to life through The River is a Circle (Times Square Edition).

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ICYMI: Midnight Moment is the world's largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. An archive is available here (http://arts.timessquarenyc.org/times-square-arts/projects/midnight-moment/index.aspx)
#LaEsoterica #MidnightMoment #TimesSquare
Times Square Arts: Midnight Moment

Midnight Moment: A Digital Gallery is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content at the same time every day.This new program is presented by the Times Square Advertising Coalition (TSAC), Times Square Arts, the public art program for the Times Square Alliance.