Ecolinguistics emerged in the 1990s as a new #paradigm of linguistic research, widening #sociolinguistics to take into account not only the social context in which language is embedded, but also the wider ecological context, including other species and the physical environment. #MichaelHalliday's 1990 speech #NewWaysOfMeaningTheChallengeToAppliedLinguistics is often credited as a work which provided the stimulus for linguists to consider the ecological context and consequences of language.