The growing #influence of #AI on modern #marketingstrategies
1. Marketers are now focussing on #personalising #ads to tailor every type of #advertising to each consumer.
2. #MeasurementAnalytics, driven or powered by AI, coupled with #machinelearning, will lead to a lot of automation in marketing.
3. #PerformanceDriven brands will be the beneficiaries in the short term.
https://www.afaqs.com/news/mktg/the-growing-influence-of-ai-on-modern-marketing-strategies