In the mid-1990's when he was mostly writing about "legacy mass media" he recognized the Internet pretty quickly was going to be a more effective tool of control than TV, radio, and newspapers.
Though, from #cleveland, you won't read about #McChesney in any local press, honestly surprised the NYT wrote about him (though they cannot resist doing a "both-sides" with a shout-out to charlatan Horowitz).
Robert W. McChesney, Who Warned of Corporate Media Control, Dies at 72 https://www.nytimes.com/2025/04/08/business/media/robert-w-mcchesney-dead.html?unlocked_article_code=1._U4.u4Mg.LcB9yjz13U3s