Mind LudeOura's CCO is out here dropping market truth bombs: they're winning over young women and letting the 'gym rats' roam free.
Is this a genius focus on a core demographic or a sign that niche markets are the new mainstream?
What do you think about companies explicitly choosing who *isn't* their customer?
#Oura #TechMarketing #WearableTech #MarketNiche #BusinessStrategy
https://techcrunch.com/2025/10/13/oura-is-winning-young-women-and-losing-gym-rats-and-its-fine-with-that/
Oura is winning young women and losing gym rats, and it's fine with that | TechCrunch
Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
Henrik Ekenberg