I have my doubts about the wisdom of doing this πŸ€”

[CW: article has a woolly mammoth replica pic]
---
#Paleo, a Belgian startup, has added #WoollyMammoth protein to a plant-based burger using precise fermentation technology. The mammoth #myoglobin gave the burger a more intense taste and aroma, and a richer color than with cow. However, the startup faces challenges in finding customers for its #MammothProtein, as it is a B2B product and mammoth is not widely consumed.

https://www.businessinsider.com/mammoth-dna-veggie-burgers-taste-intense-meatier-cultured-meat-2023-4

Company added mammoth DNA to veggie burgers, says taste was 'intense'

Paleo's CEO said there were "more aromatic compounds associated with grilled meat" present when the mammoth protein was added to plant-based burgers.

Insider