The massages and kombucha and egg-freezing are not framed as *perks*, but as logistical supports, provided so that techies on an important mission can pursue a shared social goal without being distracted by their balky, inconvenient meatsuits.

#SteveJobs was a master of instilling vocational awe. He was full of aphorisms like "we're here to #MakeADentInTheUniverse, otherwise why even be here?"

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