Hey #makeup, #skincare, and #candy companies, how about you make some #LentCalendars instead of #AdventCalendars? Since #lent is more about #asceticism, the calendars could have some restraint to them, making them less indulgent than #advent. Like the products might be #vegan, #sugarfree, #fairtrade, #fragrancefree, etc. I've always felt there's an uneven emphasis on #advent and #christmas than #lent and #easter. This could make the demand more bearable! Think about it.