Banijay Branded Entertainment Strikes Deals with Launchmetrics, IMA

 Deals with allow BBE a larger versatility to its production and marketing and more nuanced calibration of campaign performance.

Variety
THR and Launchmetrics Announce the Red Carpet Power Rankings, Spotlighting Luxury Brands’ Impact at Awards Shows

An exclusive partnership between The Hollywood Reporter and London-based Launchmetrics will rank the fashion, jewelry and watch labels dominating the 2024 awards season, from the Golden Globes through to the Oscars.

The Hollywood Reporter