"All software is created to satisfy a human need or desire. Know who they are and seek to understand the need form their perspective. It will help immensely.“

#KnowTheProblemYouAreSolving

– Pablo Bouzada quoting Doc Norton at #DWX2025

What is the next small thing you could do to progress toward the desired outcome?

#MakeYourWorkVisible #CreateSimpleThingsInSmallSteps #ExperimentationMindset #KnowTheProblemYouAreSolving #SoftwareDevelopment

Pay less attention to
whether or not what you are doing
is true to the process framework.

Pay more attention to
whether or not what you are doing
is producing the desired outcomes.

#leadership #agile #KnowTheProblemYouAreSolving

Even when you absolutely know what you need to build, breaking it down into tiny steps helps you validate you're still on the right path.

#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment

Involve your quality assurance person in the creation of your acceptance criteria.

#ValidateBeforeDuringAndAfter #SoftwareDevelopment #KnowTheProblemYouAreSolving

The entire team benefits from knowing and understanding the persona(s) they're creating solutions for. Better still - they could meet and speak with actual users.

#KnowTheProblemYouAreSolving #SoftwareDevelopment #WorkTogether

Psssst - getting people together to create a shared understanding is usually NOT a waste of time.

#connection #KnowTheProblemYouAreSolving #WorkTogether

“Don’t spend a dollar’s worth of time on a ten cent decision.” ~ Peter Turla

#KnowTheProblemYouAreSolving

Here's a little secret - it is perfectly acceptable if all of the stories in a feature, epic, theme, or initiative never get delivered.

#KnowTheProblemYouAreSolving #SoftwareDevelopment