G/O's top exec, an oligarch named #JimSpanfeller who answers to the #PrivateEquity looters at #GreatHillPartners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":

https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944

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G/O Media's disastrous use of AI foreshadows a major crisis

The problem with how G/O Media, the owner of media websites that include The Onion, Deadspin and Gizmodo, published artificial-intelligence-generated articles.

MSNBC
Jim Spanfeller Proudly Announces Purchase of ‘Quarts’ (It’s Quartz)

The G/O Media executive announced that the company had purchased "Quarts" in an email sent to staff.