Variety19h ago

Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push
#Variety #Asia #Global #News #APOS #JaniceLee #PCCW #Viu

https://variety.com/2026/tv/news/viu-microdrama-users-branded-content-kocca-apos-2026-1236786528/

Viu CEO: Nearly 20% of Long-Form Users Now Watch Microdramas

Janice Lee details Viu's microdrama growth, Samsung branded series, KOCCA renewal and pan-regional tentpole strategy at APOS 2026.

Variety