India’s Advertising Industry Just Crossed ₹1 Lakh Crore!
And guess who's leading the charge? Digital. 💻📱
From TV spots to TikTok trends — the shift is loud, clear, and unstoppable.
Brands, creators, marketers — if you’re not going all-in on digital yet… you’re already behind.
This isn’t just a milestone. It’s a message.
Digital is no longer the future — it’s the present.
Let’s build, scale, and grow smart.
#DigitalDominance #IndianAdvertising #MarketingTrends2025 #DigitalIndia
Still trying to find more about the advertising agency D.J. Keymer & Co, and went looking this time in Anand Halve and Anita Sarkar’s “Adkatha: The Story of Indian Advertising” and sadly found only cursory information.
This book tends to be quite uneven and I am routinely disappointed when I go looking for anything specific, but this Wednesday has been made brighter by ads from the years at the cusp of India’s independence.