KnowAttitude"In Your Guts, You Know He's Nuts' was the campaign slogan deployed to defeat Goldwater. It worked, among other things. The Dems were more willing to punch back hard in that era. At least it sure seems that way.
Today, I can think of at least one candidate with a famous last name from that era where #InYourGutsYouKnowHeIsNuts
If someone is *still* an R now, #InYourGutsYouKnowTheyAreNuts