#IdentityCorrection is enjoying quite the renaissance since the bird site jumped the shark.

‘Eli Lilly’s stock dipped Friday morning after someone paid $8 to verify a Twitter handle resembling that of the pharmaceutical giant and posted: “We are excited to announce insulin is free now.”

‘Insulin, of course, is not free.’

https://www.huffpost.com/entry/eli-lilly-stock-takes-a-dip-after-verified-twitter-imposter-says-insulin-is-free_n_636ebe25e4b02901364207cb

See the #BeautifulTrouble #tactic write-up: https://beautifultrouble.org/toolbox/tool/identity-correction