Boomerang Effects in Persuasive Health Communication: How Psychological Reactance to Healthy Eating Messages Elevates Attention to Unhealthy Food

Sprengholz, P., Tannert, S., & Betsch, C. (2023). Explaining Boomerang Effects in #PersuasiveHealthCommunication: How #PsychologicalReactance to #HealthyEatingMessages Elevates Attention to Unhealthy Food. Journal of Health Communication, 28(6), 384–390. https://doi.org/10.1080/10810730.2023.2217098