Variety [Unofficial]3d ago

Havas Acquires Culture and Sports Marketing Agency Archrival

https://fed.brid.gy/r/https://variety.com/2026/biz/news/havas-play-acquires-archrival-agency-1236771540/

Variety3d ago

Havas Acquires Culture and Sports Marketing Agency Archrival
#Variety #News #Archrival #Havas #HavasPlay

https://variety.com/2026/biz/news/havas-play-acquires-archrival-agency-1236771540/

Havas Play Acquires Culture and Sports Marketing Agency Archrival

Havas acquired a majority stake in Archrival, a U.S.-based youth-culture and experiential activation agency, aiming to augment the capabilities of its Havas Play branded content and experiential marketing unit.

Variety
VarietyMay 22

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers
#Variety #News #DailyVariety #EntertainmentMarketing2026Recap #HavasPlay #StrictlyBusiness

https://variety.com/2026/biz/news/gen-z-alpha-havas-play-andrea-isaac-juliet-tierney-strictly-1236756619/

What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

On Variety's 'Strictly Business' podcast, Havas Play executives Andrea Isaac and Juliet Tierney discuss strategies for reaching Gen Z and Gen Alpha.

Variety
Variety [Unofficial]May 22

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

https://fed.brid.gy/r/https://variety.com/2026/biz/news/gen-z-alpha-havas-play-andrea-isaac-juliet-tierney-strictly-1236756619/

SignalAndStaticJun 6, 2025
How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy https://variety.com/2025/tv/news/how-gamers-experts-influencing-brands-creator-economy-1236418966/ #News #HavasPlay #StrictlyBusiness How do brands “show up” in meaningful ways in the lives of Gen Z consumers? Get yourself to gaming platforms. That’s the key focus of a burgeoning unit within advertising giant Havas that aims to take audience targeting to new levels by tapping into gaming communities and
How Gamers and Experts Are Influencing Brands and Shaping Deals

How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'

Variety
VarietyJun 5, 2025

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy
#Variety #News #HavasPlay #StrictlyBusiness

https://variety.com/2025/tv/news/how-gamers-experts-influencing-brands-creator-economy-1236418966/

How Gamers and Experts Are Influencing Brands and Shaping Deals

How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'

Variety