Tag management is crucial for data accuracy & efficient marketing. Google Tag Manager (GTM) offers a user-friendly interface for implementing tags without heavy coding. Take charge of your tags: utilize variables for dynamic data, fine-tune tag firing with triggers, and explore custom templates for tailored solutions....

What's your experience with tag management? Any favorite GTM features or tricks for efficient tag implementation?

#DataInsights #Marketing #GTMTips

#TIL what the little colored circles, diamonds and squares mean in Google Tag Manager's preview mode. You can have multiple preview sessions going at the same time on different screens. Each session has it's own shape and color....who knew? Not me.

🔵🔸🟩

#GTM #GoogleTagManager #GTMTips

My latest article covers a "cookieless" scenario on server-side #GoogleTagManager, where you might want to prevent the #GoogleAnalytics4 Client from accessing the FPID cookie under certain conditions.

For example, you might want to support FPID only for a subset of all GA4 measurement IDs collected by server-side GTM, or you might want to prevent FPID access when a custom consent setting requires so.

This article is a walkthrough of how to do that.

https://www.simoahava.com/gtm-tips/prevent-sgtm-from-setting-fpid-cookie/

#measure #gtmtips

✨ New Simmer Clips video/article is out! ✨

How do I safely override #GoogleTagManager dataLayer.push() method?

(and why?!)

▶️ YouTube: https://youtu.be/4YAzZ52kuYM

📖 Article: https://www.teamsimmer.com/2023/03/14/how-do-i-safely-override-google-tag-managers-datalayer-push-method/

Subscribe to our channel at https://www.youtube.com/@TeamSimmer

#gtmtips #measure

Very useful cost calculator for server-side #GoogleTagManager running on Google Cloud Run:

https://developers.google.com/tag-platform/tag-manager/server-side/cloud-run-setup-guide#cloud_run_calculator

#serverside #measure #gtmtips

Mr. Sebastian Pospichil of TRKKN fame authored a guest post on my blog (www.simoahava.com).

This article shows you how to setup "Enhanced Link Attribution" for GA4. With just a single #GoogleTagManager tag and some variables, you can track each and every navigation event with metadata on which link / link-like element was clicked. You can use this to build heatmaps of the most used navigational elements on the site, for example.

https://www.simoahava.com/analytics/track-and-categorize-all-link-clicks-on-the-site/

#measure #gtmtips #googleanalytics4