The Nobel-Winning Psychologist Who Believed He Found the Secret to #Happiness
"In an age of information and #choice abundance, we assume we can find the best of everything if we look long and hard enough...
But searching for the best is the wrong goal. That is because searching is itself a cost, and most people forget to account for it...
Mr. Simon demonstrated that for most decisions, humans can’t really evaluate the options available — there are too many, our information about them is incomplete and our minds aren’t built to weigh them all — and so we rely on mental shortcuts."
https://www.nytimes.com/2026/05/12/opinion/decision-making-herbert-simon.html?unlocked_article_code=1.l1A.YIhI.v7aFNO1-K6RQ #GiftLink