📕 Take a look at this brilliant article by #FredPailler &
#Valerie_Schafer. They explore the past virality of #Memes like #RickRoll & esp. #HarlemShake. The authors focus on the conditions & dynamics for virality. 👉 Timely exploration of an ubiquitous phenomenon! As part of the wonderful #Zoomland volume @c2dh_lu
/
@degruyter_pub, which focuses on exploring scale in #DigitalHistory and #dh

https://www.degruyter.com/document/doi/10.1515/9783111317779-006/html

Also, get access to loads of exceptional material 👉 https://www.youtube.com/watch?feature=shared&v=v7ScGV5128A