#Forbes is launching a #prediction platform, #ForbesPredict, in February to boost engagement and foster reader loyalty. The platform, developed with Axiom, allows users to make #forecasts and track results using tokens, gamifying predictions and providing an alternative to commenting. https://digiday.com/media/forbes-tests-prediction-platform-as-engagement-strategies-move-past-search/?eicker.news #tech #media #news
Forbes tests prediction platform as engagement strategies move past search 

Forbes has joined the fray of publishers adding prediction markets to their sites, but as part of a broader strategy to reduce traffic reliance and boost engagement.

Digiday