Amazing. Today at the supermarket, the woman at the register asked me if I have Flybuys™️. I was struck that I’ve been asked that question basically weekly since before she was born.
It costs 21000 points ($21000 spent?) to fly to Melbourne for one person, one way. In the almost 30 years it’s been operating, I could have saved enough points to fly my family to and from Melbourne… twice. That’s right! 30 years of selling my personal shopping data in exchange for, what exactly?
I don’t remember it always being that devoid of value, but that’s the equilibrium point it’s reached.
#FlyBuys