‘Stranger Things,’ ‘Emily in Paris’ Outperform IP Rivals in Dentsu Fandom Intelligence Study

https://fed.brid.gy/r/https://variety.com/2026/tv/news/stranger-things-emily-in-paris-dentsu-fandom-intelligence-1236785953/

'Stranger Things,' 'Emily in Paris' Top Dentsu Brand Partnership Data

Dentsu's global Fandom Intelligence launch finds streaming IP outperforms all entertainment titles by 30% for fan-to-buyer conversion.

Variety