Mastodawn

Will Scott Sep 17, 2024

Search Influence and our higher education partners at UPCEA are working to create a cost per inquiry benchmark that will enable higher ed marketers to reliably compare their cost per inquiry with that of their peers.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Jul 23, 2024

As education evolves and marketing (especially to adult learners) become more complex, understanding and harnessing the power of CPI is essential to stay competitive.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Jun 3, 2024

In the context of higher education digital marketing, an “inquiry” refers to a prospective student expressing interest in your institution's programs, courses, or services.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Apr 22, 2024

Why Measure Cost Per Inquiry in Higher Education Marketing?

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Apr 1, 2024

Search Influence and UPCEA are committed to elevating strategy standards in higher education marketing.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Mar 26, 2024

Cost per inquiry is most frequently tracked as a KPI for digital marketing channels (i.e., CPI from paid search or CPI from organic), and it can also measure the effectiveness of digital marketing spend across all platforms.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Mar 25, 2024

In this blog post, we’ll take an in-depth look at cost per inquiry in marketing, why higher ed marketers need to measure it, and the Search Influence x UPCEA cost per inquiry study.

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence

Will Scott Mar 23, 2024

What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
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What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

Search Influence