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We analyzed 91 days of Bing's AI Performance data and found something Microsoft probably didn't intend to show us -- how Copilot's retrieval system actually selects sources, the "query fanout" pattern behind inflated citation counts, and why one page captured 69% of nearly 20,000 citations.
Education marketers track web traffic (93%) for programs, followed by sources (89%), organic visits (85%), page time (70%), and bounce rates (69%).
Read more 👉 https://lttr.ai/AnpWq
AI Video Platforms for Business: A Comprehensive 2025 Comparison
This was original published on BarnacleSEO.com on November 14, 2025 -- but bad news, that site has a manual penalty. Go figure. So I'm moving it here for your enjoyment. Executive Summary Businesses seeking to scale video production through AI platforms face a complex landscape of 10 major solutions with varying capabilities. This analysis examines Synthesia, HeyGen, Elai.io, Colossyan, Hour One, Pictory,…
http://willscott.me/2025/12/18/ai-video-platforms-for-business-a-comprehensive-2025-comparison/
Only 52% of surveyed higher ed marketers are highly aware of their continuing and online education unit’s SEO capabilities, processes, and strategies.
Read more 👉 https://lttr.ai/AkRJd
BlockRank doesn't kill traditional SEO—it adds a layer on top of it.
Traditional signals get your page into the candidate pool.
Semantic precision wins once you're there.
You need both.
From News Corp's $250M OpenAI deal to Reddit's $60M Google agreement—how content licensing shapes AI search rankings and publisher revenues in 2025.
http://willscott.me/2025/10/04/ai-licensing-deals-search-visibility-in-2025/
When should I use sameAs versus knowsAbout in Schema.org markup
When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing? Sometimes I ask ChatGPT for guidance before I answer a question. Sometimes I check myself after I've already answered to be sure I'm right.I was asked about sameAs vs knowsAbout usage by one of the students in my SMX GEO Master Class.
http://willscott.me/2025/07/30/when-should-i-use-sameas-versus-knowsabout-in-schema-org-markup/
On average, higher education marketers for online and continuing education programs spend $140 to generate each inquiry and $2,849 to enroll each student.
Read more 👉 https://lttr.ai/AhBz7
SEO Automation & AI‑Driven Optimization
I was trying to get ChatGPT to render my most recent post on Search Influence as markdown so I could check a chunking tool I made -- copying one from Dejan, Dan Petrovic, (SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com) and it was giving me a hard time, but it came up with this and I thought I would publish it anyway.
http://willscott.me/2025/07/24/seo-automation-ai%e2%80%91driven-optimization/
🚨 Still chasing keywords? Google and AI aren’t. 🚨
Learn how law firms can win with AI SEO: entities, authority, and trust—not hacks.
➡️ Read now: https://willscott.me/2025/07/19/ai-seo-for-lawyers/
#AISEO #LawFirmMarketing #LocalSEO #LegalMarketing #EEAT #KnowledgeGraph
